Identity, Packaging
A branding system for a fictitious organization that promotes the conservation of the Mexican free-tailed bat. The identity is comprised of an icon that makes reference to caves, the natural environment of the bats, and to the bat itself, as well as an elegant and modern logotype. As a fund-raiser, supporters of Cavescape can donate money by buying a camping kit that includes a waterproof blanket, UV sunglasses, and an echolocation harmonica.